A digipak is describes as a type of packaging for CDs or DVDs, typically made from cardboard with and internal plastic holder for one or more discs.
It is also defined as a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI-Shorewood, and Atlas Holdings LLC company.
Key Features
Front Cover
- Name of the artist
- Name of the album
- Price
- Details of bonus material
- Image; the artist or a logo that symbolises them
Back
- Track list
- Recording information
- Producers
- Date of recording
- External websites
- Image; the artist or a logo that symbolises them
Inside panels
- Credits
- Thanks
- Song writers
- Image; the artist or a logo that symbolises them
Digipak promotional poster
- Name of the band
- Date of album release
- Name of the album
- Where to purchase the album
- Tour date and venues
- Record company
- External links
- Prices
- Image; the artist or a logo that symbolises them
The making process
The digipak is made using cardboard and plastic. There is no conventional placement for the CD to go and it can have may fold outs attatched branching out of the regular form.
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There can be many or minimal CDs included in the digipak which can include different forms of holding them such as the well know plastic holder or a slot in sleeve. They typically consist of a gatefold book style with plastic trays. They were among the first alternatives to jewel cases with them being less generic they apply more to my unconventional genre.
Trademark
IMPAC Group, Inc were the first to originally own the trademark of the digipak. This company was acquired by MeadWestvaco or MWV for short in 2000 and folded into its AGI Media division. Following this acquisition the digipak name and designs were licensed to manufactures all around the world. MWV sold AGI Media to Atlas Holdings in 2010. In 2012 Atlas purchased Shorewood Packaging from International Paper and merged the two companies to create AGI-Shorewood who currently own the digipak trademark (2014).
Examples
5 Seconds Of Summer
Front cover - On the front cover there are the conventional features such as the name of the artist and the image of the artist and the band logo. This band is described as a pop rock/pop punk band. This is not too dissimilar to the indie rock genre that I have been looking at with their only being minor difference in the conventions. They have stuck to a strict colour code using mostly black and white with some accents of red. The red could connote the danger and 'punk' like vibe to their band yet the images surrounding them seeming cartoon like brings back the young innocence of the band taking away any harsh tones that otherwise may be perceived. The fact that they are not meeting all of the conventional features required for the front of a digipak could connote the rebellious side to the band with not sticking to what everyone else does and expressing their individuality.
Inside - The inside panels typically feature pictures relating to the band again keeping to the same simplistic colour scheme. In this digipak the CD has been placed in the middle with both of the side panels to this CD being made into sleeves which feature both a flip book of the band containing credits and yet more images and a poster of the bands logo.
Back - The back of the digipak features names of songs that are on the CD, barcode, external websites and many other conventions. Some of these features are being made up from what was excluded from the front of the digipak keeping all of the conventional features on the item yet in a different placement to where we may originally expect them.
Arctic Monkeys
Front Cover - On the front cover there are conventional features such as an image that relates to the band and the name of the band. The arctic monkeys are an indie rock band and you can see this through conventions such as the use of black and white with the absence of any other colour. The fact that the front cover has been kept very simplistic with conventions that we would normally expect of a front cover could connote the individuality of the band, not keeping to what everyone else does.
Inside - The inside panels typically feature a picture of the band again keeping to the black and white colour scheme. In this digipak the CD has been placed inside a sleeve within the pack rather than a conventional CD holder again expressing the individuality of the band. There is also a flip book of the band containing credits and yet more images as expected from the conventions of a digipak.
Back - The back of the digipak features names of songs that are on the CD, barcode, external websites and many other conventions. Some of these features are being made up from what was excluded from the front of the digipak keeping all of the conventional features on the item yet in a different placement to where we may originally expect them.
Passenger
Front Cover - On the front cover there are conventional feats such as the name of the album and the artist. This artist is described as a folk indie rock genre which has slightly different conventions to just the indie rock genre. For example a lot more colour has clearly been used which could express the difference between the two types of indie rock genres. Also the fact that a image or logo representing the artist hasn't been used and instead we see album art is important as this connotes how they are slightly more traditional compared to the common use of images of bands and logos.
Inside - The inside panels also contain album art again keeping to the multicoloured colour scheme. In this digipak there are two CD's of which have been places into two slots in either side of the digipak with the flip book slotted in the middle.
Back - The back of the digipak features names of songs that are on the CD, barcode, external websites and many other conventions. Some of these features are being made up from what was excluded on the front of the digipak keeping all of the conventional features on the item yet in a different placement to where we may originally expect them.
Trademark
IMPAC Group, Inc were the first to originally own the trademark of the digipak. This company was acquired by MeadWestvaco or MWV for short in 2000 and folded into its AGI Media division. Following this acquisition the digipak name and designs were licensed to manufactures all around the world. MWV sold AGI Media to Atlas Holdings in 2010. In 2012 Atlas purchased Shorewood Packaging from International Paper and merged the two companies to create AGI-Shorewood who currently own the digipak trademark (2014).
Examples
5 Seconds Of Summer
Front cover - On the front cover there are the conventional features such as the name of the artist and the image of the artist and the band logo. This band is described as a pop rock/pop punk band. This is not too dissimilar to the indie rock genre that I have been looking at with their only being minor difference in the conventions. They have stuck to a strict colour code using mostly black and white with some accents of red. The red could connote the danger and 'punk' like vibe to their band yet the images surrounding them seeming cartoon like brings back the young innocence of the band taking away any harsh tones that otherwise may be perceived. The fact that they are not meeting all of the conventional features required for the front of a digipak could connote the rebellious side to the band with not sticking to what everyone else does and expressing their individuality.
Inside - The inside panels typically feature pictures relating to the band again keeping to the same simplistic colour scheme. In this digipak the CD has been placed in the middle with both of the side panels to this CD being made into sleeves which feature both a flip book of the band containing credits and yet more images and a poster of the bands logo.
Back - The back of the digipak features names of songs that are on the CD, barcode, external websites and many other conventions. Some of these features are being made up from what was excluded from the front of the digipak keeping all of the conventional features on the item yet in a different placement to where we may originally expect them.
Arctic Monkeys
Front Cover - On the front cover there are conventional features such as an image that relates to the band and the name of the band. The arctic monkeys are an indie rock band and you can see this through conventions such as the use of black and white with the absence of any other colour. The fact that the front cover has been kept very simplistic with conventions that we would normally expect of a front cover could connote the individuality of the band, not keeping to what everyone else does.
Inside - The inside panels typically feature a picture of the band again keeping to the black and white colour scheme. In this digipak the CD has been placed inside a sleeve within the pack rather than a conventional CD holder again expressing the individuality of the band. There is also a flip book of the band containing credits and yet more images as expected from the conventions of a digipak.
Back - The back of the digipak features names of songs that are on the CD, barcode, external websites and many other conventions. Some of these features are being made up from what was excluded from the front of the digipak keeping all of the conventional features on the item yet in a different placement to where we may originally expect them.
Passenger
Front Cover - On the front cover there are conventional feats such as the name of the album and the artist. This artist is described as a folk indie rock genre which has slightly different conventions to just the indie rock genre. For example a lot more colour has clearly been used which could express the difference between the two types of indie rock genres. Also the fact that a image or logo representing the artist hasn't been used and instead we see album art is important as this connotes how they are slightly more traditional compared to the common use of images of bands and logos.
Inside - The inside panels also contain album art again keeping to the multicoloured colour scheme. In this digipak there are two CD's of which have been places into two slots in either side of the digipak with the flip book slotted in the middle.
Back - The back of the digipak features names of songs that are on the CD, barcode, external websites and many other conventions. Some of these features are being made up from what was excluded on the front of the digipak keeping all of the conventional features on the item yet in a different placement to where we may originally expect them.
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