The 1975 are an alternative/indie rock band from Cheshire. The band started in 2012 and is still ongoing as of today. The group consists of Matt Healy (vocals, guitar) Adam Hann (guitar) George Daniel (drums, backing vocals) and Ross MacDonald (bass). They have released 4 Eps and a self titled album as well as touring internationally and at the coachella festival 2014.
After research into the indie rock genre and their target audience the final decision to base our music video and digipak on has been decided to be around the band The 1975. This is because they are recently becoming more popular within the genre giving us a chance to help promote the band as is being done but the industry professionally at the moment. Not only will this give us current and constant work to evaluate and compare our own to but also the chance to create something new and unseen to this genre as the rules and conventions for it are still being written. As this band is very new to becoming a popular part of this genre it will encourage us to think of fresh ideas that have not yet been shown. Although this may hinder us within research of existing work that has been done on this band it will allow us to explore all avenues.
Chosen Song
The 1975 - Sex
'And this is how it starts
You take your shoes off in the back of my van
Yeah my shirt looks so good, when it's just hanging off your back
And she said 'Use your hands and my spare time
We've got one thing in common, it's this tongue of mine'
She said
She's got a boyfriend anyway
All we seem to do is talk about sex
She's got a boyfriend anyway
She's got a boyfriend anyway
He's got a funny face
But I like that 'cause he still looks cool
She's got a boyfriend anyway
She's got a boyfriend anyway
And I'm about to fill his shoes
But you say no
You say no
Does he take care of you
Or could I easily fill his shoes?
But you say no
You say no
And you're making your way down
She's got a boyfriend anyway
She's got a boyfriend anyway
If we're gonna do anything we might as well just fuck
She's got a boyfriend anyway
She's got a boyfriend anyway
You're in your high tops any day
You're in your skinny jeans anyway
You and your fit friends anyway
I'd take them all out any day
They've all got back-homes anyway
You've all got boyfriends anyway'
There's only minutes before I drop you off
I loved your friend when I saw his film
Now we're on the bed in my room
And now we're just outside of town
And I'm not trying to stop you love
You've got your tongue pierced anyway
We have chosen this song as we feel like we could show a vary of techniques and conventions that would keep to the feel of the song and the genre. This includes the use of a black and white filter along with a narrative as well as a performance part of the video. Whilst planning and creating this piece we will be focusing on our genre and the conventions within it to make sure that we are delivering what is expected from us by the audience.
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